Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Mercedes SLS AMG DROPPED in the U.S.

In what seems a strange move, MBUSU – Mercedes in the States – is dropping the SLS AMG from its range in favour of the SLS AMG GT. When the Mercedes SLS AMG GT was revealed last week we were sure it was a new addition to the SLS range; a more edgy SLS for those wanting a bit more hard-core from their SLS and willing to dig a bit deeper to have one. And it is.

After a miss with the Sebring, Chrysler resets its upscale mission

With the 2011 200 sedan, due in December, the Chrysler brand is taking another shot at the vast mid-sized sedan market, a target it missed badly with the Sebring. The 200, derived from the Sebring, resets the brand mission: refined design, luxury touches inside, a quiet ride and responsive handling--at affordable prices. The approach will be shared by the reworked Chrysler Town & Country minivan, also due in December, and the reworked 2012 Chrysler 300 sedan, which arrives in March.