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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

CDN-GM Interactive Design Contest August Update

It's hard to believe that the summer's almost over already, and with it your chance to win one of five paid internships (including housing) at GM's Warren, MI design studio in the CDN-GM Interactive Design Competition 2012. There has been some very high quality work coming in since June and with 19 days left, there's still plenty of time to put together your design for the next Buick Lacrosse, Cadillac SRX, Chevrolet Camaro, or GMC Terrain. The competition is open to all full-time college or university students from across the US and Canada, and is a fantastic way to make a name for yourself, improve your skills in the "off-season", and get a head start on your career.  The judges and mentors are participating heavily in the comments, so remember to show as much work as possible, from inspiration and mood boards to thumbnail and ideation sketches, in order to get the best feedback for your final design.

Hyundai make it in to UK Top Ten best-selling car makers

Hyundai has become the first Korean car maker to make it in to the top ten best selling car makers in the UK, with sales of 74,000 in 2012. It’s taken a few years to shake off the ‘Cheap Car’ tag, but Hyundai are now offering a range of cars – certainly in the mainstream – that can be compared on ability, design and quality with the best of the competition. That quantum change in perception in the last few years about the desirability of a Hyundai has now translated in to Hyundai becoming one of the top ten best-selling car brands in the UK, a first for a Korean car maker and a real sign that Hyundai is now accepted as a real competitor – not a ‘Budget’ brand.