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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Henrik Fisker resigns from Fisker Automotive

Henrik Fisker, founder and executive chairman of struggling plug-in hybrid vehicle maker Fisker Automotive, has resigned. In an email today to Automotive News, Henrik Fisker, referring to himself in the third person, said: "The main reasons for his resignation are several major disagreements that Henrik Fisker has with the Fisker Automotive executive management on the business strategy." Fisker confirmed his resignation in a phone interview and declined to comment further. Tony Posawatz, who became president and CEO of the company in August, said this morning that he had just been made aware of the resignation.

Chrysler, Mopar hope Ram Runner kit can challenge Ford SVT Raptor

In an effort to compete with the Ford SVT Raptor off-road pickup, Chrysler and parts group Mopar have released the Ram Runner kit. The Mopar Ram Runner kit, available for owners of 2009-2011 Dodge Ram 1500 models, can be installed at home or by the dealer for a total parts cost of just less than $20,000. The Ram Runner upgraders on a budget can add kit elements individually as well.