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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Design Contest: LA Auto Show previews 2006 Design Challenge

Dec 2, 2005 - The Los Angeles Auto Show has revealed entries for the second annual Design Challenge, part of the 'Design Los Angeles' automobile designers conference. Now in its second year, the conference bridges designers interests by providing workshops, leading design speakers and the opportunity to address common issues. More than 400 designers attended last year's inaugural event.

Win an Audi R8 for the weekend!

By Tim Pollard Competitions 25 February 2009 09:00 Click here to win an Audi R8 for the weekend with CAR Magazine To celebrate CAR Magazine's new look, we've teamed up with supercar club Ecurie25 to give one lucky reader the keys to an Audi R8 supercar for a long weekend, with tyres from Blackcircles.com as a runners-up prize. The R8 remains one of our favourite sports cars of the moment and picked up our coveted Performance Car of the Year gong in 2007. You'll be able to collect the keys to the V8 on a Friday morning from Ecurie25's London HQ and get to drive the 414bhp coupe all weekend until you hand back the keys to their base on Monday afternoon.