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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Grab a ‘VAT Free’ Skoda Octavia

In yet another ‘Sign of the times’ Skoda has announced that they are now offering ‘VAT Free Octavias’ until the end of the year. No, this is not a tie-up between Alistair Darling and VW, it’s just Skoda’s way of offering a headline price decrease of a bit over 13% (less expensive to Skoda than last week for the same headline, to be fair, and there is a new model due in January!). Grab a VAT free Skoda Octavia I’m pretty sure that there will be a raft of these ‘VAT Free’ offers floating around on everything from cars to washing machines, capitalising on the fact the VAT is in the headlines.

Pforzheim University International Design Forum 2004

The jury included design chiefs Chris Bangle (BMW), Peter Pfeiffer (Mercedes), Murat G�nak (VW), Martin Smith (Opel), Chris Bird (Ford) und Francois de Gaillard (Webasto). First prize went to Pforzheim student Philipp R�mers for his 'PFaeno' concept. The prize for Best Marketing Strategy went to Shi Jia from Tsinghua University.