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Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.
Infiniti Q50 Eau Rouge concept revealed ahead of Detroit
Fri, 03 Jan 2014Infiniti Q50 Eau Rouge concept revealed ahead of Detroit If you’re pumping big bucks in to F1 – as Infiniti are with Red Bull – then you want to make sure you get a return in the form of road car sales. Which is why we’re getting the Infiniti Q50 Eau Rouge concept, heading for a debut at the Detroit Auto Show this month. Teased with a front view last month, the Q50 Eau Rouge gets a complete body makeover – inspired, of course, by Infiniti’s F1 Aerodynamics with Red Bull – which makes the Q50 both lower and wider than the standard model and gets a carbon fibre front splitter, rear diffuser and side skirts.
Mercedes B-class fuel-cell drivers tell all
Mon, 12 Aug 2013We met in a Los Angeles gas station, directly under the landing lights of LAX's south runway, our conversation interrupted regularly by the Prattt & Whitney thrust of 757s and Super 80s. We could easily be the main characters in an espionage thriller, handing off secret documents at great personal risk. But we're not.