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Bentley's posh leather child seat

Bentley has launched a new collection of accessories to compliment its cars, all of which apparently highlight the company’s 'design and craftsmanship skills'. From child seats to torches, the range is designed to make the life of your average Bentley owner just that little bit more comfortable. Perhaps, but having spent £150,000 on 200mph of GT pleasure, you are unlikely to fit a Halfords booster seat. The hand-stitched child seat - for 'the company’s smallest enthusiasts' - is made to match mum or dad's car with the same leather and piping, and can feature the child's name embroidered on the back beneath the Bentley wings, if Sir or Madam wishes.

Ford taps programs, in-car technology to aid teen driving

Teenage boys are more likely to neglect their seatbelts, while teenage girls will get distracted by passengers more often, according to a recent study from Ford. Ford commissioned Penn Schoen Berland to survey 500 teens and 500 parents about teen driving habits and perceptions. In addition to comparing boys and girls, the survey found that both parents and teen drivers believe winter is the most dangerous season for driving.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?