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Enzo Ferrari: Twin turbo & 1000 hp

1,000 hp twin turbo Salt Flats racing Enzo There’s an argument that messing with a limited edition hypercar is sacrilege. And, to a degree, we sympathise with those who consider the pimping of an Enzo Ferrari by the likes of Uwe Gemballa to be akin to letting Damian Hirst paint a new set of clothes on the Mona Lisa. But there are times when the reasons make a whole lot of sense.

Excessive accessories are on display at the Tokyo Auto Salon

The Japanese tuning industry may finally be emerging from the economic slump if this year's Tokyo Auto Salon is an accurate barometer. The three-day spectacular--Japan's equivalent of SEMA--attracted nearly a quarter-million visitors, all eager to get a glimpse of the latest cars and the newest excessive accessories for 2011. Here's a recap: The Honda CR-Z was, without a doubt, the car of the show, and some versions were tuned to deliver up to 300 hp, thanks to turbocharging or supercharging kits.

Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.