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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Exhibition: BMW Art Drive London
Tue, 24 Jul 2012Entering the seventh floor of a London car park to find three spaces occupied by BMWs is an inconsequential occurrence given the proliferation of Bavarian-born cars in the UK Capital. Except, that is, when the three in question have been touched by the hands (and brushes) of Roy Lichtenstein, Andy Warhol and Robert Rauschernberg. As part of the London 2012 Festival and in partnership with the ICA, BMW has taken over a grimy multi-storey in London's hipster Shoreditch district, filling it with 16 works from its iconic, priceless Art Car collection.
Venet-designed Bugatti Grand Sport at Miami's Art Basel
Mon, 03 Dec 2012We like to poke a little fun here at Autoweek when a “new” Bugatti Veyron model comes out. First we took the top off, then we added power, then we took the top off that, then we added a dragon, now we're painting it light blue, and so on. This one, though, is actually pretty cool.