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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Hyundai i-Flow Concept at Geneva

The Hyundai i-Flow Concept will show at Geneva Hyundai – as we never tire of saying – is the new Toyota (which is a big compliment – despite the current Toyota Recall woes). It’s having the same impact on car markets worldwide as the Japanese car revolution of a few decades ago. Hyundai – and its sibling Kia – are making more and more convincing cars at relatively bargain prices and pushing both design and quality further upmarket all the time.

Peugeot 208

Peugeot today unveiled the all-new 208, which will replace the 207 in spring 2012. Entirely new from the ground up, the French firm's latest B segment model is said to ‘represent a true generation leap' over its predecessor and embody ‘the principles of agility and efficiency'. "The strength of the 208 lies in its style: it is a real ball of energy," says Peugeot's design director, Gilles Vidal.