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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

Interior Motives China Conference to explore new design directions

Chinese consumers are driving new design directions, and CDN's Interior Motives China Conference in Beijing next week is set to explore how. Titled ‘New brands and the search for a design identity', the conference features an impressive speaker line-up that blends the international (Chris Bangle and VW's Wolfgang Muller Pietralla) with the regional (GM PATAC's Friedhelm Engler, Ford China's Chelsia Lau and PSA-Peugeot/Citroën China's Robert Walker), with the domestic (Shan Wei of the Beijing Automotive Technical Center (BATC), and Ken Ma of SAIC). The annual conference is the third in China to be hosted by CDN's magazine Interior Motives, and will be held on Wednesday 21 April, and Thursday 22 April, just in advance of the opening of Auto China 2010 in Beijing on Friday (23 April).

Toyota Matrix

Toyota unveiled the second-generation Matrix at the 2007 Specialty Equipment Market Association (SEMA) show last week. Based on the Corolla sedan, the sporty five-door 'crossover' has been totally redesigned for the 2009 model year. Development of the new Matrix focused on svelte exterior styling with enhanced interior utility and improved performance.