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Mercedes C-Class gets special edition ‘Edition C’ & new C220 CDI 4MATIC
Mon, 08 Apr 2013The Mercedes C-Class range is getting a new special edition model – the Edition C – with cosmetic and equipment upgrades and a new 4MATIC C-Class. The current model of the Mercedes C-Class has been around for a while and is due for an upgrade in 2014. But with a year to go before we get a new C-Class, Mercedes has launched the special edition ‘Edition C’ models to inject some new showroom appeal in the C-Class range.
Wulin Gaowa on GM’s new Chinese Advanced Design Studio
Wed, 28 Dec 2011Following on from our story in September about Wulin Gaowa's appointment to GM Design as Director of its China Advanced Design, the company has released more details about the new studio and an interview with the designer. The company's "future hub for automotive design in Asia" will move into its new home in July 2012. The studio will be located at GM's GMIO and GM China Headquarters in Shanghai.
BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.