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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Seven-seater for Cadillac?
Thu, 27 May 2010Cadillac won’t comment, but it’s all over the Web that General Motors’ luxury division will get a version of the seven-seat sport-utility known internally as Lambda--externally known as the Chevrolet Traverse, the Buick Enclave and the GMC Acadia. No word on the Cadillac’s engine, but the other variants are powered by a 3.6-liter V6 varying in horsepower from 281 hp to 288 hp. Lambdas sell well, with more than 70,000 sold so far this year.
Volkswagen Cross Coupe
Wed, 30 Nov 2011Volkswagen unveiled its SUV concept, the Cross Coupe, at the 42nd Tokyo motor show today. The ‘SUV of the future', is an all-wheel drive plug-in hybrid that hints at the future aesthetic of such a model from the brand. Dimensionally the Cross Coupe slots between the Golf hatchback and the current Tiguan baby SUV, with the CC's short overhangs contributing to its short length and overall sporting dynamic.