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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Kia Red Rock Special Edition Soul joins lineup

Kia has added another Soul special edition to its lineup, inspired by the rock formations in the southwest United States. It gets a unique exterior color called canyon, while the interior gets its own styling as well. The Red Rock Special Edition was introduced at the 2011 New York auto show, and then toured the United States to gauge customer demand.

Lexus LF-Ch hybrid at 2009 Frankfurt motor show

By Tim Pollard First Official Pictures 09 September 2009 23:00 Lexus is eyeing up the premium hatchback market – and this LF-Ch is the first mission statement from the Japanese. Why LF-Ch? The name denotes the latest styling from the L-Finesse design mantra; the 'C' denotes a C-segment mid-sized hatch; and the 'h' means it's a hybrid.