4runner - 3x36 Windshield Decal Banner Sticker #1 4x4 on 2040-parts.com

New Volkswagen Golf: World Car of the Year 2013

The VW Golf MK 7 has been declared World Car of the Year at the New York Auto Show, beating Porsche, Mercedes and Toyota to the title. That bunch included cars like the Porsche Boxster, Mercedes A Class and Toyota GT86, so competition was strong, but just as the new Golf had triumphed as European Car of the Year 2013 the Golf was also victorious on the bigger, global stage. It’s the fourth time in five years VW’s cars have nabbed the WCOTY award, with the Golf Mk 6 taking the gong in 2009, the VW Polo in 2010 and the VW Up!

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Hyundai move from Baboons to Kids to test quality

Hyundai let a troop of 4 & 5 year olds loose on an i30 to test quality Last year, Hyundai let a troop of 40 safari park baboons loose on an i30 to see if, left to their own devices, they could trash Hyundai’s very well bolted together (just ask Martin Winterkorn) i30. It was a clever way to demonstrate that the i30 doesn’t just look good, but is made of a bit more than recycled baked bean cans and Fairy liquid bottles. The i30 came through the baboon test with flying colours (even the company tasked with cleaning it up after the baboons commented on the story that they were impressed by how unscathed the i30 was), but Hyundai has now come up with a quality test that makes the baboon adventure look like a walk in the (safari) park.