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BMW X6 ActiveHybrid & BMW 7 Series ActiveHybrid at Frankfurt

Production versions of the BMW 7 Series & X6 ActiveHybrid will show at Frankfurt The Concepts for the ActiveHybrids were originally shown in 2008, and the production models are expected to be pretty much the same. They are in effect ‘Mild’ Hybrids, using a 20hp electric motor – with an additional 155lb/ft of torque – to add efficiency to the 4.4 litre twin-turbo V8. The electric motor will be fitted in the transmission housing and replaces stuff like the alternator and starter.

GQbyCitroen unveiled in London

Two days after unveiling the Survolt and DS High Rider concepts at the Geneva motor show, Citroen last week pulled off a rare surprise by unveiling the GQbyCitroen - its third concept in three days. Instigated around a year ago, the project is a result of GQ Magazine's editor Dylan Jones questioning what his readers' ideal car might look like, and subsequently being put in touch with Citroen's Mark Lloyd, design manager for this project. The concept is a 4.5m long shooting break, based on the C4 platform.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.