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Audi at CES 2011

Audi will position itself as the leader in in-car electronics, is working on augmented reality head up and 3D cockpits displays, and has already integrated NVIDIA's very latest Tegra 2 super processor to power the HMI of the next A3. Those were just a few of the highlights from a keynote speech given by Rupert Stadler, Chairman of Audi, on the opening morning of the 2011 Consumer Electronics Show (CES) in Las Vegas. Stadler drove onto the stage in the E-tron Spyder concept last seen at the Paris auto show — here painted a fetching shade of deep red — together with CES founder and CEO of the Consumer Electronics Association, Gary Shapiro.

Audi does Vegas

Rupert Stadler, chairman of Audi AG, became only the third car company executive to deliver a keynote address at the Consumer Electronics Show, and he did it--as all the best Toastmasters do--by starting with a joke. “When I received the invitation to speak here this year, I thought: why don't I bring a nice example of an electronic device made by Audi,” said the chair. “Ladies and gentlemen, meet the Audi E-tron Spyder concept car.

Peugeot 308 is European Car of the Year: Geneva Motor Show

Peugeot 308 is European Car of the Year The Geneva Motor Show also means the announcement of the European Car of the Year for 2014, and the gong for this year has gone to the new Peugeot 308. It took a jury of 58 journalists from 22 European countries to decide the new 308 offers such an appealing package it is a more impressive car than any of the seven finalists left in its wake. It’s a very mainstream choice from the jury, some would say a surprise too, and will no doubt please Peugeot to have their fourth COTY title after the 307 (2002), 405 (1988) and 504 (1969) were previous winners.