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Mitsubishi's world debut at Paris
Mon, 15 Sep 2008By Tim Pollard First Official Pictures 15 September 2008 09:37 Mitsubishi today released this mysterious teaser photo of a new car – thought to be the new Colt – that will make its world debut at next month's 2008 Paris motor show. It's hard to see much from the shadowy pixels that have been issued: it looks like a generic, modern Mitsu with the Lancer's deep grille and wedgy headlamps. CAR expects Mitsubishi to show a heavily revised Colt at the Paris show on 2 October 2008.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Opel reveals Cascada convertible
Wed, 17 Oct 2012Opel, General Motors' financially embattled European unit, has revealed its new midsize Cascada convertible in a series of photos. The car goes on sale in early 2013. The two-door soft top, which is widely expected to be sold in North American by the Buick brand, enters the Opel lineup as a replacement for the Astra TwinTop.