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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Ferrari SA Aperta (2010) - the 599 roadster unveiled
Fri, 24 Sep 2010Ferrari today unveiled the new SA Aperta – the long-awaited Ferrari 599 roadster. It's a limited edition and just 80 will be built globally, one for each of the years styling house Pininfarina's been in business.This explains the Ferrari SA Aperta name: the SA part of the badge honours Sergio and Andrea Pininfarina, whose company has a long history of designing the most beautiful Ferraris. Aperta means open in Italian, signifying the baked bean tin opener has been deployed in Modena.Ferrari SA Aperta in detailThe Ferrari SA Aperta will be unveiled formally at the 2010 Paris motor show on 30 September, where the full spec will be announced.
BMW M3 DTM Championship Edition not coming to United States
Wed, 05 Dec 2012BMW is celebrating its domination of the 2012 DTM series with a special edition M3. Canadian driver Bruno Spengler claimed the driver’s title; BMW Team Schnitzer finished top in the team standings and BMW claimed the manufacturer’s title. Only 54 examples of the BMW M3 DTM Championship Edition will be offered in various international markets—but not the United States.