5 Horse Power Gem New Motor on 2040-parts.com

Audi Q7 V12, R8 and TT diesels

By Guy Bird Motor Shows 06 March 2008 12:38 What’s new on Audi’s Geneva Motor Show stand? The biggest news from a sales point of view might have been the A4 Avant – on an all-new chassis for improved driving ability and a bigger boot – but new variants of the TT, Q7 and R8 arguably stole its show stand thunder. The production diesel TT and Q7 were finally unveiled.

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.