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World’s best-selling roadster returns
Thu, 04 Sep 2014MAZDA has released details on the brand-new fourth generation MX-5, already the best selling roadster of all time. Launched simultaneously at events in Barcelona, Japan and the USA, the fourth-generation MX-5 is the first to benefit from Mazda’s SkyActiv efficient technology. That means a frugal but powerful petrol engine and a substantial weight saving of 100kg over the previous generation.
Top Hyundai UK Dealers honoured
Thu, 06 Dec 2012Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.
Audi Confirms New Q1 Mini SUV To Be Produced From 2016
Wed, 04 Dec 2013GERMAN premium car maker Audi has announced plans to launch a new, small SUV in 2016 called the Q1. Slotting in below the firm’s existing Q3 model, its hoped the Q1 will help make a significant contribution to the company’s ongoing growth and will strengthen its international competitiveness as it expands into new markets and more countries. As an illustration of the company’s desire to expand, by 2020 its product range will have grown from the current 49 models to more than 60, and will reach total unit sales of more than two million cars each year.