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Brit success story Prodrive celebrates 30 years

BRITISH race and rally specialist Prodrive is celebrating 30 years of putting drivers on the top step of the podium. The Banbury-based company first entered motorsport in January 1984 when it competed in the Qatar International Rally with a Porsche 911 SC RS. This car was driven by Saeed Al Hajri and the same car went on to be campaigned by Henri Toivenen in the European Rally Championship.

Concept Car of the Week: Lamborghini Countach LP500 (1971)

The rivalry between the raging bull and the prancing horse led the two brands to create some truly amazing sports and super cars. In 1971, delighted by the success of the Miura, Ferrucio Lamborghini naturally went back to Carrozzeria Bertone with the impossible task to design its successor. The Miura was undeniably gorgeous, but wasn't yet on the same level as the Ferraris in terms of performance.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?