52mm Glowshift Tinted 1500°f Pyrometer Egt Gauge Kit - Gs-t08_1500 on 2040-parts.com

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Win a tour of F1 champ Jody Scheckter’s farm

In the new February 2010 issue of CAR Magazine, we join 1979 F1 champion Jody Scheckter for a tour of his biodynamic farm. He’s swapped four star for four-crop rotation in his new life as an organic farmer – and we’ve got the inside line on his Farmula One project. It’s an illuminating feature and the former Ferrari ace still keeps some of the pivotal race cars from his career – including his championship-winning ‘79 Ferrari – near Laverstoke Park Farm, in Basingstoke Hampshire.

Video: Peter Schreyer on premium proportion

Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion. In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar. Related stories: Interview: Peter Schreyer, Chief of Design, Kia