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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Mercedes tease the 2014 S Class with a work of art

The 2014 Mercedes S Class isn’t due to be revealed until 2013, but Mercedes will be teasing it at the Paris Motor Show with a sculpture. New car model teases usually take the form of dark photos or photos showing obscure detail. But Mercedes are taking a different route with the new S Class with an artistic sculpture.

Five Minutes of The Monterey Motorsports Reunion

Producer Harry Pallenberg is almost done with his historical race track DVD “Where They Raced,” which ghost-hunts all the great race tracks of Southern California, from Beverly Hills board tracks, to Gilmore Stadium to Ascot and Lions drag strip. It should be pretty good when it's done, but it's not done yet. “I am having some issues clearing some of the footage,” Pallenberg said.