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Paul Walker crash site known for street racers

STREET RACERS are known to use the California neighbourhood where Fast & Furious star Paul Walker died in a car crash. Walker and his friend and fellow fast-car enthusiast Roger Rodas died on Saturday when the 2005 Porsche Carrera GT they were travelling in smashed into a lamppost and a tree. The two had taken what was expected to be a brief drive away from a charity event at Mr Rodas' custom car shop in the Southern California community of Valencia, about 30 miles north west of Los Angeles.

Smart for-us

The latest addition to the Smart conceptual range is the for-us pickup, which follows on from the forspeed convertibe of Geneva, and the forvision hatchback that was unveiled Frankfurt, delivering another twist on the iconic city car platform. Despite the increase of size to 3547mm in length, traditional Smart iconography such as the tridon safety cell, three-spoke wheels and product-like execution – such as the inner lamp graphics – retain the brand identity. Squarer lamp and grille graphics and knobbly rocker surfacing add a twist of robustness.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.