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Nissan and PlayStation to grow gamer-to-racer program for 2012

Nissan and PlayStation will hold their fourth GT Academy in 2012. The program trains gamers to race real cars competitively and will expand to include the United States, Russia, Germany and Europe. This year's contest will start on May 1 and remains open until June 24.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Infiniti Emerg-e on the move at Goodwood FoS

The Infiniti Emerg-e range-extender supercar will be at the Goodwood Festival of Speed this month and tackle the hillclimb. We’re still not sure that Infiniti really know where they’re heading in the UK and Europe, but perhaps recent changes at Infiniti PR will help make things clearer? But one thing Infiniti are doing that makes real sense is the Infiniti Emerg-e range extender supercar we saw at Geneva in the Spring as a potential range-topper for the Infiniti range.