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Ferrari California HELE: Paris Motor Show 2010

The Ferrari California HELE Not surprisingly, most of the Ferrari focus at the Paris Motor Show has been on the Ferrari SA APERTA, the 599 Roadster making its first appearance. But the SA APERTA isn’t the only new Ferrari on Ferrari’s stand in Paris. Ferrari has brought along the Ferrari California HELE to Paris (and no, we don’t know why Ferrari suddenly find it necessary to SHOUT their car names), which is about as close as you’ll get to an Eco Ferrari.

Aston Martin Rapide coming home

Aston Martin Rapide - homeward bound It took Aston Martin what seemed like forever to get their four-door supercar – the Aston Martin Rapide – in to production, and even then they didn’t build it themselves. When they were busy planning production of the Rapide the world’s economy was buoyant, credit was a piece of cake and Aston Martins were flying out of the showroom. But the new economic reality bit in 2008 and sales fell at Aston Martin, but by then the plan to get the Rapide built at Magna Steyr in Austria was unstoppable so, despite Aston Martin workers twiddling their thumbs as Magna Steyr built Rapides, there as nothing to be done.

Mercedes Benz Eyecatchers +video

What first catches your eye? If we asked you what it is that you look at first when you look at a woman (I know, sexist – but it is part of the story) you’d probably tell us it’s the rounded bits and then the face. Consciously, that’s what we think and that’s what we’d say if we’re being honest.