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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Lamborghini Jota: Tease 2

The second teaser for the Lamborghini Jota Lamborghini are committed to showing a new car at every major motor show over the next two years. Which for a car maker with a basic range of just two cars is a pretty tall order. But to make their lives a little easier Lamborghini has decided that ‘New’ means new variant as well as new model.

How Lumiscaphe software delivers for Eagle Ottawa

Real-time visualization software is transforming the speed and ease with which design teams can develop interior proposals, saving time and money in the process, as Lumiscaphe's visualization designer and Eagle Ottawa China's Design Director of the Asia Pacific region discussed with Car Design News. "Until very recently we relied purely on flat and trimmed leather samples and photography when visiting clients," explains Erik Vogas, Eagle Ottawa China's Director of Design, Marketing and Innovation in Shanghai. "Physical samples are always the most compelling, but we are also impacted by the timing and cost constraints of creating those samples.