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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Pininfarina family to lose control of company

The Pininfarina family is set to lose its controlling share stake in the company as it takes a step closer to restructuring its €76 million net debt. The Italian design firm, founded in 1930, has been plagued with debt in recent years, shutting its manufacturing branch in 2011 to concentrate purely on design, ending a joint venture with Volvo that saw the company assemble Volvo's C70. The move is seen as a positive one for the company in the long-term, making it more financially secure for future developments, but it also means that the Pininfarina family will lose control of the company by selling its 77 percent share.

Designer Tom Matano part of start-up car company in Louisiana

A new auto company backed by Texas billionaire investor T. Boone Pickens and staffed by former Mazda design chief Tom Matano plans to build "environmentally friendly" vehicles in Louisiana. V-Vehicle Co., of San Diego, will bring about 1,400 workers to a Monroe plant that once belonged to General Motors, according to a statement Wednesday from the Louisiana Economic Development Web site.