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2011 Ford Focus Price revealed

The 2011 Ford Focus starts at £15,995 We’ve had lots of news on the 2011 Ford Focus this year, from the initial reveal of the 2011 Focus at Detroit in January to the preview of the new Focus ST at Frankfurt in September. But one thing that has been missing is prices and specifications for the new Focus. But your life should now be complete with the release today of the prices and specs for the new Focus in time for when it starts to hit the roads in March.

Lexus LF-Gh at New York

Lexus LF-Gh Concept at New York First, the image at the top. This isn’t a photo of the Lexus LF-Gh by a modern impressionist, it’s just the image Lexus are using on a  site that seems to have sprung up today - Lexus LF-Gh Concept. Secondly, we really have no clue what the Lexus LF-Gh Concept is that is going to turn up in New York in a few weeks.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.