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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Voxan Wattman is world's most powerful electric motorcycle

It would be fair to say that we're a little bit in love with the Voxan Wattman electric motorbike. There's just something wonderfully cutting-edge about the design, and that's before you start peering beneath its chiselled skin. If we were looking for a motorcycle to make an escape silently across the border and into Switzerland, this is surely the bike to do it on.

Here's a SpongeBob-themed Toyota Highlander turned into an aquarium

Are ya, ready, midsize crossover shoppers? Aye aye, Akio! I caaaaaan't hear you!