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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Ferrari team van from new Rush movie heads to auction

For petrolheads, it's one of the mostly hotly anticipated films of 2013. It's called Rush and it documents the intense rivalry between James Hunt and Niki Lauda during the famous 1976 Formula One season. A couple of years ago, an Austin A35 van formerly owned by James Hunt was sold at auction.

Nissan Sentra wrings out 1 mpg more to sweeten payout

Engineers at Nissan Motor Co. are scurrying to eke another mile or two per gallon out of their vehicles to win customers who come looking for federal cash-for-guzzlers money. "We want as many of our products as possible to pop up on the shopping list," Nissan North America spokesman Brian Brockman says.