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BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

Pininfarina exhibit opens at the Museo dell’Automobile di Torino

The National Automobile Museum of Turin, Italy, has reopened its doors to welcome a bevy of Pininfarina models from past and present into its midst. The display takes on some of the milestone models of Pininfarina design and sees a wide selection of cars take up residence amidst the 200 others already on display at the recently renovated museum. Of the more desirable models being shown is a 1947 Cisitalia 202, the two seater berlinetta that has been described as 'moving sculpture' by Arthur Drexler, the highly influential curator and director at the Museum of Modern Art in New York.

EV maker Coda trims staff

Not much more could go wrong for electric-car maker Coda, which has struggled to sell its four-door EV in the United States since officially launching it here in March. But Web reports, first seen at www.plugincars.com, say the company laid off 50 employees, or 15 percent of its workforce, last week, mostly in the sales and marketing departments. Efforts by Autoweek to contact Coda have not been successful.