60in X 96in Avery Supreme Gloss Black Metallic Vinyl Vehicle Wrap Decal Film on 2040-parts.com

Videos: Volkswagen's exterior and interior designers highlight the Up's design elements

We've enjoyed the design of Volkswagen's new Up since we first saw the vehicle in concept form at the 2007 Frankfurt motor show. Devoid of any extraneous detailing, the simple, product design aesthetic is pared back to represent the crux of VW's design philosophy: pure, simple and solid.  The result is a harmonious design that stands out from the pack, with simple surfacing and subtle detailing; the Up's design is pure and minimalistic, which serves to exude quality in the product. Inside, the vehicle is brimming with space-saving design details.  From an IP devoid of central air vents to a thin headrest that visually extends the height of the interior, the Up is a success story in space efficiency, but it is also finished to a high level using quality materials.

2012 Citroen DS5: The Promo Video

Citroen DS5 Promo Video There have been lots of models in Citroen’s history that have been game changers. The 2CV was the affordable workhorse for generations and the DS stunned the world with its elegance and sophistication. But the new DS cars are changing things for Citroen almost as much, and now we’re about to get the latest new DS in our showrooms - the 2012 Citroen DS5.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.