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VW launches 'Think Blue' campaign to pitch green initiativesMon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America. New Images: Mercedes Unimog conceptWed, 15 Jun 2011Mercedes-Benz's Special Trucks unit (MBS) recently revealed a design study celebrating the 60th anniversary of the Unimog at the Daimler plant in Wörth, Germany. Called simply '60 Years Unimog', the concept is said to inform the future form language of Mercedes-Benz commercial vehicle design. Developed jointly by the MBS development team, the Daimler commercial vehicle designers in Sindelfingen and a model designing partner, the Unimog concept was inspired by the poison dart frog, a natie of Central and South America. 'Snake & Mongoose' movie reviewFri, 06 Sep 2013There's another great motorsports rivalry being celebrated cinematically this month -- while "Rush" grabs all the global headlines, the drag racing biopic "Snake & Mongoose" has all the same elements that drove Lauda and Hunt -- minus the world stage. Hard to believe, but professional drag racing wasn't always a glamorous, high-budget affair with corporate hospitality suites and top drivers flying to races in private jets. "Snake & Mongoose" takes us back to an era when drivers needed that $500 win money to buy gas to get to the next race -- and held grudges against track owners who only paid $400. 2040Parts.com © 2012-2024. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the 2040Parts User Agreement and Privacy Policy. 0.046 s, 11819 u |