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Baby Rolls revealed as boss leaves

By Tim Pollard Motor Industry 14 March 2008 07:33 CAR today reveals the look of the new 'baby' Rolls-Royce - just as it is announced that boss Ian Robertson will head back to BMW as Munich's new sales and marketing boss. The new model due in 2010 will nudge the most famous of luxury brands downmarket nearer upper-echelon Merc S-classes, but the 49-year-old chief exec won't be around to see the launch of the landmark model.The baby Rolls-RoyceThe Phantom family has now grown to three models, after the Coupe was unveiled at this month's Geneva Motor Show to join the Drophead Coupe. And in 2010 Rolls-Royce will launch RR4 - the new £170,000 baby Rolls to stretch the brand 'downmarket' and plug the gap between cheaper Bentley Continentals and the super-luxury models from Rolls and Maybach costing nearer a quarter of a million pounds.It will be longer than the next-generation LWB BMW 7-series, upon whose mechanicals RR4 is based.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Avoiding the California Highway Patrol on the Autoweek America Adventure

"Damn revenuers," said Tommy Kendall. "They are draped all along the side of the road." He spoke, of course, about the California Highway Patrol, whose strategically positioned cars--and subsequent laser-detection devices and KA-band radar--were lighting up this two-lane south of Klamath Falls, Ore., less than two miles inside the state line. It's a fact of economics, especially in California, a state that's running out of money faster than Greece.