60s Studebaker V-shaped Chrome Ornament New Studebaker Part on 2040-parts.com

BMW Megacity Vehicle (MCV)

BMW's Project i – an internal codename for a possible sub-brand dedicated to green urban driving – has been in the works for some time. The Vision EfficientDynamics concept, unveiled at the 2009 Frankfurt Show, showcased some of the lightweight technological advances and design thinking behind the forthcoming zero-emission cars. Recently the firm held a Project i event, where it released teaser sketches of the first vehicle to result from the project, the Megacity Vehicle (MCV) – a four-seater electric car with a rear-mounted engine and rear wheel drive.

2012 Mini Cooper S Coupe review notes

EXECUTIVE EDITOR BOB GRITZINGER: Just when all the auto pundits thought the big-honkin' all-wheel-drive full-size (at least for Mini) Countryman was the first sign of Mini's impending demise, along comes the apocalypse, otherwise known as the Cooper Coupe. Though people of all ages venture that it “looks cool” or “interesting” or “fun,” none of them have had to drive it or live with it. Let's get out of the way that it can be as fun to drive as a Mini Cooper S, but it's not an improvement over the larger, more functional, more sanely styled model.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.