THIS IS A NOS GRILLE BEZEL FOR THE 61 LARKS. #1338235.
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
BMW Hydrogen 7-series
Mon, 04 Jun 2007By Ben Whitworth Motoring Issues 04 June 2007 07:01 BMW is upping its green credentials with the delivery of a fleet of hydrogen-powered 7-series that will go on chauffeur duty throughout the UK this summer. The eight production-ready Hydrogen 7 luxo-barges are produced on the same production line as the standard 7-series in Munich and meet all current safety and crash regulations. They form part of a 100-strong fleet of liquid hydrogen–powered 7-series models that spearhead BMW’s CleanEnergy programme, and in the UK will be used at high-profile events around the country to underline their environmental profile.
News watch December 2011: today's auto industry news
Fri, 30 Dec 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourFriday 30 December 2011• Fisker has recalled all 239 Karma plug-in hybrids manufactured between 1 July and 3 November this year to fix a glitch in its battery. Supplier A123 Systems says the problem affects the battery's cooling system, but Fisker is adamant no customers have complained and this is a precautionary step (Automotive News)• Supplier Continental says business looks brisk in the first quarter of 2012, thanks to strong demand in the US and Asia (Automotive News Europe)• Toyota chief executive Akio Toyoda is gradually changing the culture at Japan's biggest car maker, according to the Detroit News.