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Jean-Claude Van Damme will sell you on Volvo Trucks

Our first instinct upon seeing this Volvo Trucks ad starring Jean-Claude Van Damme was to marvel, mouth slightly agape. Our second instinct was to write it up with as many crammed-in references to his 1990s oeuvre as possible. Really, though, we just don't want to give anything away.

Audi ARE buying Ducati

Audi to buy Ducati Audi has entered in to an exclusive deal to buy supercar bike maker Ducati in a deal said to be worth €250 million. The ‘For Sale’ sign has been discretely above the door at superbike maker Ducati for some time, and the money has been on Mercedes snapping up some two-wheeled prestige to add to its four-wheel stable. But it now looks like Audi has beaten them to the prize and look set to buy Ducatti.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.