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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Audi A8 facelift revealed ahead of Frankfurt Motor Show 2013

Audi is pulling weight out of its A8 limousine and sticking in more power in an effort to stem the expected upsurge from Mercedes-Benz’s all-new S-Class, also being unveiled for the first time at the 2013 Frankfurt Motor Show. The all-wheel drive Audi, which is the top-of-the-range Audi limo, may only change a little visually but delivers big upgrades in its driver assistance systems, as well as tightening its fuel consumption by up to 10%. Please click the image above to read the rest of this story

CAR Most Wanted of 2014: Ferrari 458 Speciale

By the CAR road-test team First Official Pictures 23 December 2013 10:50 The first time we checked out the Ferrari 458 Speciale, it was parked tantalisingly in the bowels of the Ferrari’s Maranello factory. Tech boss Roberto Fedeli told us how Ferrari had calculated the Speciale would be an even higher performer: 10% lighter, 11% faster response, 40% quicker through the gearbox, and squeezing out an extra 34bhp from its 4.5-litre V8. Since then, we’ve driven the 202mph 458 Speciale, which Ferrari claims is different (not better than) a 458 Italia, and designed to appeal to a different kind of customer.