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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Volvo’s ‘Drive Me’ is the world’s first large-scale autonomous driving pilot project

Yes, you’ll be able to chat on the phone when the Volvo does the driving for you Like it or not, we’re rapidly moving to the point where autonomous cars will be the norm, with the driver only being involved in the act of driving by choice. Volvo – unsurprisingly with their stated goal of making sure no one dies in a Volvo in future – is at the forefront of the move to autonomous driving, and have teamed up with the Swedish Transportation Administration, the Swedish Transport Agency, Lindholmen Science Park and the City of Gothenburg in a project called ‘Drive Me - Self-driving cars for sustainable mobility’. The project kicks off next year with customer research and the development of the necessary technology and Volvo aims to have 100 autonomous cars on the roads of Gothenburg by 2017, where they’ll be driving round approximately 50 kms of selected roads, including commuter roads, motorways and regular queues.

Ford B-Max set for Geneva 2011

The Ford B-Max crossover, based on the Iosis Concept (pictured), will debut at Geneva 2011 The Ford Fusion arrived in 2002 as a stretched version of the Ford Fiesta – a mini MPV. And for a while it did pretty well in the sales charts, reaching a peak in 2007 as second only to Vauxhall’s Meriva. But its slide since then has been significant and last year it languished in fifth place with sales of 30,000.