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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Parking wardens given ‘illegal’ bonus targets

Parking wardens are given ‘illegal’ bonuses based on the number of fines they dish out, according to an investigation by the BBC. Three London Councils are now being probed by Local Government Minister, Brandon Lewis, as a result of the BBC’s research. On Bing: see pictures of bad parking UK pays £30 million a month in parking fines Bromley Council’s parking firm Vinci reportedly paid wardens a bonus of £20 a ticket, with a target of 72,000 penalty charge notices – while Lambeth’s parking enforcement contractors NSL ‘requires’ 205,000 tickets to be issued a year.

University of Cincinnati 2008

Students in the Transportation Design track at the University of Cincinnati recently presented their visions for the future of transport. Most of the students were asked to envision a vehicle for use in the year 2030 in a studio course sponsored by General Motors; a brief which asked students to push the design potential of the Chevy Silverado/GMC Sierra pickup truck or the Chevy Tahoe/GMC Yukon SUVs. Two graduating students also presented their visions for the automotive future, using the Volkswagen and Saturn brands as their launching pad.