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Ford takes a swipe at GM’s Facebook spoiler
Sat, 19 May 2012Ford up their Facebook spend as GM depart paid for Facebook After GM said it was pulling its adverts from Facebook this week, Ford has stepped in to say it will spend more. Who’s right? The timing of the announcement by GM this week that it was pulling advertising from Facebook was doubtless designed to inflict as much damage as possible on the Facebook IPO.
Center stack is new high-stakes battleground; showdown with safety regulators looms
Mon, 05 Sep 2011For auto suppliers and gadget companies eager to get a piece of the auto industry, the hottest chunk of vehicle real estate now is the center stack. That corridor of interior space, running from the driver's right hip up through the center of the cockpit to the bottom of the windshield, has become a California gold rush of opportunity. But it is less so for traditional suppliers of molded plastics, cables, levers, buttons and radios.
Designer Interviews: Nelly Ben Hayoun, experience designer
Fri, 10 May 2013This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.