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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ferrari FF: Lust on a mountain top

Ferrari FF hitches a helicopter ride from the Italian Air Force Ferrari are taking no chances on the Ferrari FF disappearing from view in the mass of launches and endless four wheeled objects of desire doing the rounds with the Geneva Motor Show still in full swing, so we’re getting lots of snippets of newsy stuff cropping up. Today’s little snippet of newsworthy publicity for the Ferrari FF is a bit of video of the FF being airlifted to the top of a mountain by helicopter. Why, you may ask?

Porsche 911 Carrera 4 GTS has power, function

Porsche's 911 Carrera GTS has proved to be yet another potent weapon for enthusiasts craving power and speed. Now comes a touch of all-weather capability in the form of an all-wheel-drive model packing 408 hp. Called the Carrera 4 GT3, the pocket rocket pushes out 23 hp more than the Carrera 4S.