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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Exclusive: Joel Piaskowski to head Mercedes-Benz Advanced Design NA

Thanks to our contacts within the automotive design community, Car Design News can confirm that Joel Piaskowski, who resigned from his position as Chief Designer at Hyundai's North American design studios on December 19, 2008, will be taking over the position previously held by Gorden Wagener at Mercedes-Benz Advanced Design. He starts his new job on Monday, January 12. Mercedes-Benz has made a few changes to its design team since taking over the Carlsbad facility from Chrysler last year, notably the retirement of Prof.

New Jaguar XJ to show in July

The new Jaguar XJ Saloon - Will appear in July It is absolutely true that Jaguar has done a remarkable job of bringing the XJ up to date both under the skin and in the cabin. But it’s now perceived, quite rightly, as a bit of a luxury dinosaur. Where once it was the default choice for British businessmen to fly the flag, the allure of more contemporary contenders like the Mercedes S Class, the Audi A8 and the BMW 7 series have eclipsed its allure.