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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Audi greenlights new Q1 entry-level SUV

Audi has confirmed long-running rumors it will add a new entry-level SUV to its lineup called the Q1. Previewed as a concept called Crosslane Coupe at the 2012 Paris Motor Show, the new price-leading SUV is planned to slot into the German automaker's lineup beneath the existing Q3. The price is expected to rival that of the Mini Countryman.

Honda cuts 800 jobs at Swindon Plant

Honda is cutting 800 jobs at its Swindon Plant as demand for cars across Europe weakens and moving to a single shift system. We’ve not had a huge amount of bad news in the UK car industry for some time, but Honda’s decision to cut 800 jobs at its Swindon Plant is a tough pill to swallow for the workforce. Honda blames ‘Sustained conditions of low demand’ in Europe for the swathing cuts in its workforce in the, but believes the move is necessary to protect the long-term future of Swindon.