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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

U-Haul adds green rides to car-share program

U-Haul has made moving simpler for many Americans, and its car-sharing program is cutting rates and adding more environmentally friendly rides in an effort to win over consumers. Called U Car Share, the program is adding the Toyota Prius, the Ford Focus, the Toyota Yaris, the Mini Cooper and the Ford Escape hybrid to its fleet. The registration fee is being slashed from $50 to $25, and members of other car-sharing organizations can have the member fee waived.

Nissan Juke-R build continues with GT-R gearbox and drivetrain: Video

We know the project: Putting a GT-R powertrain into a Nissan Juke. We've talked about the transfer of technology. We've seen the early stages of the build, and last week we saw Nissan marry the heart of the GT-R to the chassis of the Juke.