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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Toyota charity puts boots on the ground in Detroit

For the second year in a row, Toyota has chosen to celebrate the opening of the Detroit auto show with a philanthropic gesture. In order to help homeless women and children in the Detroit area, Toyota's “Walk in my Boots” community project will partner with Moosejaw, a Michigan-based outdoor retailer, to donate new boots to residents of The Salvation Army Denby Center for Children and Family Services in Detroit. Toyota will also be providing a luncheon buffet for the residents when they deliver the boots and donating $10,000 to the facility to help with operations' costs.

2012 Ford Focus ST: Paris Motor Show 2010

The 2012 Ford Focus ST gets an early showing at Paris Yes, it may be at least a year before the 2012 Ford Focus ST launches, but that’s not going to stop Ford shouting about it. And what better place to shout than in the place the car world is centred on for the next week or two – the Paris Motor Show. But really, there’s not that much new to say.