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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

NHTSA fielding complaints about 2009-10 Toyota Corolla steering

Toyota Motor Corp. faces yet another possible federal investigation, this time of the electric power steering in 2009 and 2010 Corollas. The National Highway Traffic Safety Administration is considering a formal investigation of alleged defects reported in the compact car, agency spokeswoman Karen Aldana said Monday.

Whos Where: Ford of Europe reshapes their design department

It was only to be expected that some of the brightest creative forces should follow Martin Smith who joined Ford of Europe from his position as GM Europe Design Director in August this year. Stefan Lamm was a studio chief designer at Opel - he was recently confirmed as Chief Designer Exteriors at Ford. At the same time two new appointments were announced alongside an interesting restructuring of Ford of Europe's design department.