69 Buick Riviera Gs Floor Light Harness #22 on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Peugeot 308 S HDi 90 Review & Road Test part 2

We continue our review / road test of the Peugeot 308 S The 308 range as a whole can stretch north of £22,000 as a base price, which is far too much money for what’s on offer. But this car – the Peugeot 308  S HDi 90 – comes in at a more reasonable £16,955. Our car did have a few extras thrown at it - metallic paint (£410) and SatNav (£715) – which pushed it up over £18k.

Driven: Lexus IS-F

The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands. BMW originated the premium brands' performance sub-brand with the 'M for Motorsport' M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative).